Why storytelling works - Deepstash

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Why storytelling works

Stories are like instruction manuals that explain how we move from one state of being to another.

Stories help us imagine how we can improve our own lives or avoid unpleasant consequences. Because we can imagine living out the consequences of certain choices, we are often inspired to change our behavior and act in a certain way.

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MORE IDEAS FROM THE SAME ARTICLE

"Metaphor" means "to transfer." Like stories, metaphors subconsciously encode complex ideas.

The same parts of our brain we use to smell or to wave also help us understand the words we use to describe those experiences.

A good story can make us laugh or cry, our bodies can tense with a dramatic horror movie, or we are flooded with relief when the hero comes to the rescue. This experience is called transportation.

Good stories catch your attention, connects you by drawing you in and move you to action. Stories that don't capture your attention will fail to deliver their message.

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