<ul><li>Human beings are programmed to think about themselves and to enjoy sharing their self-obsession with the world.</li><li>A scientific study has shown that we find talking about ourselves more rewarding than earning a small sum of money for keeping quiet. </li><li>Taking about ourselves fire up the same dopamine-drenched neural pathways as do food and sex.</li></ul>

Self Obsession

<ul><li>Nearly seven in ten young people describe their relationships with YouTube celebrities as intimate and personal.</li><li>Today’s fans are more likely to be engaged and excited by someone who can make them laugh and inspire empathy—and if they happen to be hot, well, that’s gravy.</li><li>It’s the honesty and humanity of your idea that will ensure you reach and connect with today’s audiences, who demand unprecedented openness.</li></ul>

Intimacy is everything

Be yourself; everyone else is already taken.

<ul><li>Surprise your audience by simply being different.</li><li>Today, audiences judge you on your personal moral code and whether you put your unique self—or the opinions of others—first. They respond to people with a point of view, people who stand for something original, whether they agree or disagree.</li><li>Be raw and honest. Be overexposed.</li></ul>

Be Different 

“Fear gives you that extra energy that gets 110 percent out of you.”

If you’re thinking like everyone else then you’re not thinking.

What we learn with pleasure we never forget.

<ul><li>Leader’s job was to set a vision and align people with it.</li><li>Show people your passion.</li><li>We talk about leaders like Trump and celebrities like Angelina not because they’re better or sexier than the competition but because they are who they are—good, bad, or ugly.</li><li>But today being bad requires being brave, and it is this truth that will enhance your credibility, humanity, and authenticity as a leader.</li></ul>

Good,bad Or Ugly

<ul><li>Psychologist Elliot Aronson’s famous “Pratfall” experiment demonstrates that most men, and many women, actually like people more when they behave imperfectly.</li><li>Selfies are a snapshot both of our immediate sense of ourselves—“ I feel hot right now”—and our deeper truths—“ but I also feel insecure and need to boost my self-esteem.”</li></ul>

Perfectly Imperfect

<ul><li>Surround yourself with truly different minds, and you’ll come up with the greatest set of solutions.</li><li>Don’t fool yourself into believing imitation is innovation.</li><li>Real connections are created through giving your audience limitless information, genuine empathy, and deep emotion.</li><li>Share your thoughts openly so your ideas are exposed to a wide audience.</li></ul>

Diversity Makes Ideas Innovative

<ul><li>The people of Iceland are consistently ranked the happiest in the world, in large part because the culture doesn’t stigmatize failure, and its citizens feel free to try things and do what they enjoy without worrying about making mistakes.</li><li>Don’t hide your imperfections or look to “minimize” your weaknesses; this will only create an environment of distrust.</li></ul>

Don’t Worry About Making Mistakes

<ul><li>Fear is intertwined with ecstasy, and for some it’s the difference between living and simply existing.</li><li>True creativity and fear go hand in hand.</li><li>They require you to push yourself, to step away from your familiar thought patterns into unknown territory, often a scary feat in itself.</li><li>Fear is an incredibly powerful force when it comes to connecting ideas and audiences.</li></ul>

The Science of Fear

Sometimes it takes a good fall to really know where you stand.

Overexposure means being utterly connected with and open about what makes you, you. By overexposing yourself, your ideas, your products, and your services, you allow audiences unfiltered access to your true intentions—the how, what, and why of what you are doing. So, if you want to connect, take what you do best and own it.

Overexposure 

<ul><li>And just as a good brand makes an emotional connection with consumers, successful celebrities do the same.</li><li>Authenticity is the key.</li><li>Show your flaws.</li><li>Science proves that conformity is the slowest form of suicide.</li><li>Group of diverse thinkers leads everyone to see an idea in a new light.</li><li>Sincerity, authenticity, and “realness” are paramount in today’s highly curated world.</li></ul>

Old Ways Won’t Open New Doors

<ul><li>Research shows that when consumers participate in the process of creating and personalizing a product, they generate a greater sense of intimacy with that product and are more likely to buy it</li><li>Customizing a product and being involved in the design process also gives audiences more control, which increases their feelings of psychological ownership.</li></ul>

Keeping It Real

<ul><li>People already place a higher value on items after they own them—a phenomenon called “the endowment effect”—but when adding the emotional attachment, the value increases exponentially.</li><li>Know who you are and what you believe in, and inject this personality and perspective into your product.</li></ul><ol><li>BE A DEVIANT</li><li>DIVERSIFY AND INNOVATE</li><li>DON’T BE A COPYCAT</li><li>BE BAD, AND DON’T APOLOGIZE FOR IT</li></ol>

The Endowment Effect

You only lose what you cling to.﻿

The six principles of SELFIE will maximize the effect of everything—your personal brand, product innovation, policy initiatives, and marketing campaigns. Your ideas will break through and catch on like wildfire.<ol><li>SURPRISE</li><li>EXPOSE</li><li>LEAD</li><li>FLAWS</li><li>INTIMATE</li><li>EXECUTE</li></ol>

SELFIE

Learn the rules like a pro so you can break them like an artist.

<ul><li>The fear of failure is one of our greatest motivators, so embrace it.</li><li>If you are totally on board with your why, then you will attract the most valuable fans.</li><li>Use your haters as your motivators. Communities come together around both love and hate.</li><li>Stories stimulate the brain and play on emotions. But don’t fixate on how your story will be received by others.</li></ul>

The Power Of Why

<ul><li>People align with organizations that aim to authentically engage with them, for example, by demonstrating socially responsible behavior or doing something significant for people and the planet.(Melon Tusk)</li><li>Don’t just share your successes but your setbacks too. The more awkward your disclosure feels, the more authentic and relatable you’ll be.</li></ul>

Authentically Engage With People

<ul><li>Creatively Contradict Yourself</li><li>In today’s world, secrets are no longer sexy; transparency is.</li><li>Perfection is over. Flawed is the new fascinating.</li><li>Listen to your haters and—more importantly—learn from them.</li><li>MRIs show that hate activates the same area of the brain (the frontal cortex) as romantic love.</li></ul>

Flaws And Hate

The Kim Kardashian Principle teaches you that empathy for yourself and standing up for what you truly believe in are essential in order to connect with audiences…..

In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.

Understand yourself and those around you.

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Psychology

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Career

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Marketing & Sales

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Books

In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.

MATT HOFFMAN ( BICYCLE STUNT RIDER )

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