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Psychology, which was largely developed in North American and Europe, has largely been able to understand human behavior and mental processes.
As our knowledge of different cultures and thought patterns opens up, we find that this understanding isn't as universal as previously thought.
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People across the world have different ways of describing themselves, different mental associations and thinking styles, possessing radically diverse motivations, upbringing, and social relationships.
Normally, studies conducted to understand human behavior have participants representing the wider human population, which may be true in a certain geography but isn't accurate when we take into account other cultures and demographics.
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