Writing as a tool

Writing is a way of communicating. When you use clear, credible and persuasive language, you don't have to worry about a beautiful sentence or fancy words.

• If you are not clear from the start, you will end up wasting a lot of time clarifying your message. Aim to get it right from the start.
• You can write the wrong thing that will land you up in an argument. If you didn't mean it that way, don't write it that way. Write what you mean.
• Ineffective writing can cause lost opportunities.