Effective writing
Effective writing is not about grammar, punctuation, and spelling. It is about hitting your mark.
- Effective writing is clear and has only one interpretation.
- Effective writing is credible. Your reader will only believe you if you know what you're talking about. They will immediately sense if you ramble or are dishonest.
- Effective writing is persuasive. It sparks a reaction within your reader and inspires them.
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