People tend to discount information that conflicts with their beliefs. Executives emphasize evidence that their strategies work and rationalize away contrary indicators. Yet exceptions aren’t just outliers; they often disprove fixed ideas. If you’re an optimist, you’ll corroborate your positive viewpoint at every turn; if you’re a pessimist, you’ll find many reasons to see a situation negatively. People focus on feedback that fits their worldview. Protect yourself from this bias by emulating Charles Darwin, who researched every item that contradicted his previous findings.
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Dobelli shared some common thinking mistakes. Knowing these errors won’t help you avoid them completely, but it will help you make better decisions – or at least teach you where you slipped.
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