TIM FERRISS

With vanity metrics you’re chasing metrics because they’re highly coveted by many people, which is only looking at the symptoms of potential success, i.e. the likes and so on, but not looking at the ultimate objective. So what might a good objective be? ...

I remember talking to someone who had a very successful content-based business built on Facebook. And he said “It’s like having the most profitable McDonald's in the world, built on top of a volcano: you don’t know when it’s going to erupt”.

These are very real, tangible, measurable outcomes and I would encourage you to think about what you want to do with your content, what do you want to achieve beyond what we would consider vanity metrics. And there are some vanity metrics that ...

There are many different approaches to making content and I'm very often asked “How do you create content that is popular, that will be popular?” And I don’t think that’s a very good question to start with. In fact I think you should ask yourself first and foremost “Why do you cr...

So you wanna first identify the 1000 diehards; once you have your diehard, true believers, they are your strongest unpaid marketing force. They will then recruit your casual listeners, casual readers, and widen out the concentric circles of your access. So you st...

This is a really, really important point: Do you enjoy it? In other words, Do you have a deep attraction to a given format so that you will have the endurance necessary to get through all the trials and tribulations and learning hurdles to build the large audienc...

And challenge not only your own assumptions, but the assumptions of other people who give you advice. So feel free to completely disagree with what I say; however, recognize that my beliefs and tenets that I follow are born of many experiments ov...

So if you want to not just create popular content that is ephemeral, that disappears like the flicker of a firefly in the Internet landscape, if you want to convert your efforts into a sustainable career with fans who will take a bullet for you and travel with you wherever you go, you have to...

Otherwise, with all of this, I encourage you to think about the long game and ask yourself “If I were in this for the long game, if I commit this is not a three-month endeavor, it is at minimum a three-year commitment to mastering this craft, how does that ...

So my preferences are always: first, clear objective; what you want to achieve, perhaps can be financially driven, that’s fine, I don’t consider fame in and of itself to be a very useful objective and there are a lot of downsides to that. Then, you have identifying your 1000 true fan...