Three bottom lines are widely acknowledged as being critically necessary for all leaders to consider. The triple bottom line paradigm is used to describe this. It entails a duty to care for people, the environment, and then profits.
This is right, however, to appropriately handle these obligations, we must add a fourth bottom line. Well-prepared leadership. With this in mind, the authors have defined five crisis management phases that are essential for becoming a prepared leader.
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They say that there are only two certainties in life: death and taxes. In the corporate world, however, there is a third certainty. Is there a crisis? Indeed, the worst of the COVID-19 situation may be passed for some of us. However, you would be correct in assuming that another catastrophe is on the horizon. It might be a local issue. It might be worldwide. In any event, it is a catastrophe that you can predict and prepare for if you have the necessary abilities. Erica H James and Lynn Perry Wootton are the authors of this book. The prepared leader “Emerges from any crisis more resilient than
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