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Didn’t the COVID-19 pandemic catch us all off guard? Perhaps not everyone. For decades, journalists, scientists, and epidemiologists had been alerting us that a viral global pandemic was imminent. But, in the end, the majority of us were unprepared.
While it is difficult to calculate the damage in both human and economic terms, some experts believe the pandemic might result in a $12 trillion loss. Labor income losses totaled $3.7 trillion in 2020 alone.
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Three bottom lines are widely acknowledged as being critically necessary for all leaders to consider. The triple bottom line paradigm is used to describe this. It entails a duty to care for people, the environment, and then profits.
This is right, however, to appropriately handle these obligations, we must add a fourth bottom line. Well-prepared leadership. With this in mind, the authors have defined five crisis management phases that are essential for becoming a prepared leader.
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Let’s take a moment here to practice visualizing. Consider yourself a bird. But not just any bird will do. You’re a swift, a type of migratory bird.
Swifts are unique in that they take flight twice a day and fly up to the sky. The birds can assess air currents, weather systems, and atmospheric conditions at such a great altitude to formulate the best possible arrangements. In other words, Swifts make it a habit to look at the larger picture, interpret the numerous indications around them, and prepare appropriately.
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They say that there are only two certainties in life: death and taxes. In the corporate world, however, there is a third certainty. Is there a crisis? Indeed, the worst of the COVID-19 situation may be passed for some of us. However, you would be correct in assuming that another catastrophe is on the horizon. It might be a local issue. It might be worldwide. In any event, it is a catastrophe that you can predict and prepare for if you have the necessary abilities. Erica H James and Lynn Perry Wootton are the authors of this book. The prepared leader “Emerges from any crisis more resilient than
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