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Building Blocks of Content Strategy
Content Pillars: What category/buckets does your content fall into?
Distribution Channels: Where are you going to distribute the content?
Topic Ideas: Where are you going to find ideas?
Audience Research: Where and how does your target audience hang out?
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MORE IDEAS ON THIS
Topic Ideas
Some sources:
- Answer The Public
- TubeBuddy (for YouTube)
- Noticing current conversations on Quora, Reddit, Twitter, etc.
As you find ideas and topics, think about:
- Are any of these relevant to your brand?
- How can you reframe this from your p...
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Content Pillars
- What do you want people to associate your brand with? Keep to 1 - 3 pillars to prevent confusion
- Pillars should support your overall brand and messaging
- Pillars should be tied back to your offers (products and services)
Recommended rea...
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Audience Research
Conduct demographic research:
- Which platform(s) are your target audiences hanging out in?
- How do they engage on those platforms?
Examples:
- Gen-Z: Tiktok
- Professionals: LinkedIn, Medium
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Strategies VS Tactics
Strategies: Long-term decisions like planning your content calendar
Tactics: Short-term decisions like optimizing content formats for the algorithm
- Nail your strategies first, then use them to inform your tactics.
- Don't force strategies o...
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Distribution Channels
Focus on:
- 1 long-form channel (YouTube, blog, etc.)
- at least 1 short-form channel (Twitter, Tiktok, etc.)
Focus on long-form content first. Make it well-thought-out and valuable to your audience. Why:
- Drives content & SEO...
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CURATED FROM
IDEAS CURATED BY
Developer of solutions, people, and self / Living in 7 countries in 4 years of CS undergrad at Minerva University / Intentional living newsletter 👇🏼
As a beginner (noob), this video provides a good overview of what I should be thinking about when crafting a content strategy.
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Other curated ideas on this topic:
Why do market research?
Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.
Market research also provides insight into :
- Where your target audience & current customers cond...
The Importance of Content Intelligence
A lot of marketers use content marketing in order to communicate with the audience and draw them in. The benefits include:
- Generating a deep understanding of your target audience and what they like based on data and analysis
- Helps you to create content that is centered around y...
Switch places with the reader
As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:
- What experience does this text create...
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