Building Blocks of Content Strategy

Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.

Market research also provides insight into :

• Where your target audience & current customers cond...

A lot of marketers use content marketing in order to communicate with the audience and draw them in. The benefits include:

• Generating a deep understanding of your target audience and what they like based on data and analysis
• Helps you to create content that is centered around y...

As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:

• What experience does this text create...