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Content Pillars: What category/buckets does your content fall into?
Distribution Channels: Where are you going to distribute the content?
Topic Ideas: Where are you going to find ideas?
Audience Research: Where and how does your target audience hang out?
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As you find ideas and topics, think about:
Focus on long-form content first. Make it well-thought-out and valuable to your audience. Why:
Strategies: Long-term decisions like planning your content calendar
Tactics: Short-term decisions like optimizing content formats for the algorithm
Conduct demographic research:
Developer of solutions, people, and self / Living in 7 countries in 4 years of CS undergrad at Minerva University
As a beginner (noob), this video provides a good overview of what I should be thinking about when crafting a content strategy.
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Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.
Market research also provides insight into :
A lot of marketers use content marketing in order to communicate with the audience and draw them in. The benefits include:
As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:
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