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Audience Research
Conduct demographic research:
- Which platform(s) are your target audiences hanging out in?
- How do they engage on those platforms?
Examples:
- Gen-Z: Tiktok
- Professionals: LinkedIn, Medium
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MORE IDEAS ON THIS
Building Blocks of Content Strategy
Content Pillars: What category/buckets does your content fall into?
Distribution Channels: Where are you going to distribute the content?
Topic Ideas: Where are you going to find ideas?
Audience Research: Where ...
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Topic Ideas
Some sources:
- Answer The Public
- TubeBuddy (for YouTube)
- Noticing current conversations on Quora, Reddit, Twitter, etc.
As you find ideas and topics, think about:
- Are any of these relevant to your brand?
- How can you reframe this from your p...
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Content Pillars
- What do you want people to associate your brand with? Keep to 1 - 3 pillars to prevent confusion
- Pillars should support your overall brand and messaging
- Pillars should be tied back to your offers (products and services)
Recommended rea...
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Strategies VS Tactics
Strategies: Long-term decisions like planning your content calendar
Tactics: Short-term decisions like optimizing content formats for the algorithm
- Nail your strategies first, then use them to inform your tactics.
- Don't force strategies o...
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Distribution Channels
Focus on:
- 1 long-form channel (YouTube, blog, etc.)
- at least 1 short-form channel (Twitter, Tiktok, etc.)
Focus on long-form content first. Make it well-thought-out and valuable to your audience. Why:
- Drives content & SEO...
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CURATED FROM
CURATED BY
Developer of solutions, people, and self / Living in 7 countries in 4 years of CS undergrad at Minerva University / Intentional living newsletter 👇🏼
As a beginner (noob), this video provides a good overview of what I should be thinking about when crafting a content strategy.
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Identify your audience
The first step is to find out who your audience is and how they like to communicate. It’s important to know what matters to your audience – their likes, dislikes, struggles, interests, goals, etc. Basically, anything that will help you connect with them on an emotional level. Make sure you know w...
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