Audience Research - Deepstash
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How To Build Muscle

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Audience Research

Conduct demographic research:

  • Which platform(s) are your target audiences hanging out in?
  • How do they engage on those platforms?


  • Gen-Z: Tiktok
  • Professionals: LinkedIn, Medium


76 reads


Building Blocks of Content Strategy

Content Pillars: What category/buckets does your content fall into?

Distribution Channels: Where are you going to distribute the content?

Topic Ideas: Where are you going to find ideas?

Audience Research: Where ...


134 reads

Topic Ideas

Some sources:

  • Answer The Public
  • TubeBuddy (for YouTube)
  • Noticing current conversations on Quora, Reddit, Twitter, etc.

As you find ideas and topics, think about:

  • Are any of these relevant to your brand?
  • How can you reframe this from your p...


83 reads

Content Pillars

  • What do you want people to associate your brand with? Keep to 1 - 3 pillars to prevent confusion
  • Pillars should support your overall brand and messaging
  • Pillars should be tied back to your offers (products and services)

Recommended rea...


108 reads

Strategies VS Tactics

Strategies: Long-term decisions like planning your content calendar

Tactics: Short-term decisions like optimizing content formats for the algorithm

  • Nail your strategies first, then use them to inform your tactics.
  • Don't force strategies o...


81 reads

Distribution Channels

Focus on:

  • 1 long-form channel (YouTube, blog, etc.)
  • at least 1 short-form channel (Twitter, Tiktok, etc.)

Focus on long-form content first. Make it well-thought-out and valuable to your audience. Why:

  • Drives content & SEO...


90 reads




Developer of solutions, people, and self / Living in 7 countries in 4 years of CS undergrad at Minerva University / Intentional living newsletter 👇🏼

As a beginner (noob), this video provides a good overview of what I should be thinking about when crafting a content strategy.

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Identify your audience

Identify your audience

The first step is to find out who your audience is and how they like to communicate. It’s important to know what matters to your audience – their likes, dislikes, struggles, interests, goals, etc. Basically, anything that will help you connect with them on an emotional level. Make sure you know w...

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