Do you want to test the 70/30 rule on your life? When I need to familiarize people and build trust with them, I refrain from talking about my job, education, directorships, and the likes. That only describes what I have done with my time on earth and does not say much about who I am as a human be...

Do you want to test the 70/30 rule on your life? When I need to familiarize people and build trust with them, I refrain from talking about my job, education, directorships, and the likes. That only describes what I have done with my time on earth and does not say much about who I am as a human be...

Once people are convinced that you are a "good" person, they go far in their quest to understand your business, become consumers and even recommend you to their network, friends and family. Show people who you are and what you stand for more than your credentials or what you can "sell" them.

Trust is born out of our emotional ties. Trust can be built in two ways; first, it is through cognitive trust, which occurs when a person makes a conscious decision to trust you based on the best knowledge. Second, is through affective trust, which is the confidence one places in a partner based ...

Therefore, you should use the time you spend with someone efficiently—and you do not do that by exchanging some chit chat about the weather. Before you meet a person, research a little bit about him or her; find out what kind of person he or she is. Do you have anything in common with them?

This 70/30 rule, in all its simplicity, is about reminding people that if they need backing for an idea or project, they must put 30 percent of their effort into creating a personal and trusting relationship with their conversations partners, customers and any potential stakeholders.