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The Deep Metaphorical Power of a Good Cup of Coffee

The true meaning of coffee

Coffee is, for most of us, a synonym for starting our day, getting the energy in order to work hard, being able to think, to dream. 

Coffee is so much more than just a hot or warm drink. Coffee is for the adults who do their best to be efficient at work, but also a drink that runs in the family and connects individuals.

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The Deep Metaphorical Power of a Good Cup of Coffee

The Deep Metaphorical Power of a Good Cup of Coffee

https://lithub.com/the-deep-metaphorical-power-of-a-good-cup-of-coffee/

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Key Ideas

Customizing your coffee

Coffee is worldwide famous for its flavor, smell and energetic effect. According to experts, however, the real coffee has only one flavor, without any added cream or sugar and, above all, without be reheated in the microwave. 

On the other hand, farmers, roasters and so on will invite you in the universe of various flavors, that could make anybody fall in love with at least one coffee kind.

The true meaning of coffee

Coffee is, for most of us, a synonym for starting our day, getting the energy in order to work hard, being able to think, to dream. 

Coffee is so much more than just a hot or warm drink. Coffee is for the adults who do their best to be efficient at work, but also a drink that runs in the family and connects individuals.

The power of coffee

Throughout your life, you tried, at some point or another, coffee. And you came, undoubtedly, to the conclusion that coffee is miraculous. 

And it is indeed: coffee enables you to start over again and to carry on, no matter how old or tired you are. After all, this is coffee we are talking about.

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Grown Ups and Coffee

By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cups per day.

At the onset of the 1980s, coffee growers and retailers realized that the current 20-29-year-old generation had little interest in coffee, which they associated with their parents and grandparents.

The "Me" Generation

For the coffee industry to survive, it needed a new marketing strategy. The consumer was changing and coffee-players needed to pay attention.

Crucial questions the 'me' generation will ask: "What's in it for me? Is the product 'me'? Is it consistent with my lifestyle? Do I like how it tastes? What will it cost me? Is it convenient to prepare?"

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Italy

Cappuccino is only made in the morning. Highly concentrated espresso is served in small, ceramic cups, and almost taken as a shot of alcohol. Sometimes, a slice of lemon is rubbed around the edge o...

Mexico

In Mexico, coffee is served throughout the day.

Called “café de olla” in Spanish, this traditional drink is brewed in individual earthenware pots filled with cinnamon sticks. This aromatic coffee is actually quite addicting. 

Saudi Arabia

Coffee comes with serious etiquette, including serving the oldest in the group first.

Saudi coffee (called “kahwa”) is dark, horrendously bitter, and flavored with cardamom. The coffee is usually served with sweet dates to cut the flavor.

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Coffee in moderation

Coffee was once believed to be a possible carcinogen. However, the evidence is consistent that coffee in moderation is associated with a lower risk of mortality.

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The way coffee is prepared matters

  • Roasting reduces the number of chlorogenic acids, but other antioxidant compounds are formed.
  • Instant coffee may not have the same health benefits.
  • The oil in boiled coffee has cafestol and kahweol, compounds known to raise LDL, the bad cholesterol, and slightly lower HDL, the good cholesterol. However, the clinical significance of such small increases in cholesterol may be questionable.

Coffee and caffeine

  • A typical 12-ounce serving of drip coffee has 200 milligrams of caffeine.
  • Instant coffee has 140 milligrams of caffeine.
  • Espresso has the highest concentration of caffeine, 70 milligrams per one-ounce shot, but is consumed in smaller quantities.
  • Brewed decaf has caffeine too - about 8 milligrams.
  • Some people have a genetic variant that slows their metabolism for caffeine and keeps them awake deep into the night.

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