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Coffee is worldwide famous for its flavor, smell and energetic effect. According to experts, however, the real coffee has only one flavor, without any added cream or sugar and, above all, without be reheated in the microwave.
On the other hand, farmers, roasters and so on will invite you in the universe of various flavors, that could make anybody fall in love with at least one coffee kind.
Coffee is, for most of us, a synonym for starting our day, getting the energy in order to work hard, being able to think, to dream.
Coffee is so much more than just a hot or warm drink. Coffee is for the adults who do their best to be efficient at work, but also a drink that runs in the family and connects individuals.
Throughout your life, you tried, at some point or another, coffee. And you came, undoubtedly, to the conclusion that coffee is miraculous.
And it is indeed: coffee enables you to start over again and to carry on, no matter how old or tired you are. After all, this is coffee we are talking about.
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High-quality coffee is more expensive, and spending a bit more means your coffee is more likely to be ethically produced.
Coffee producers have historically been exploited, and even fair trade prices are not always enough. Where possible, buy your coffee from roasters who purchase their beans ethically.
Morning commuters seem to fall into one of two categories:
By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cups per day.
At the onset of the 1980s, coffee growers and retailers realized that the current 20-29-year-old generation had little interest in coffee, which they associated with their parents and grandparents.
For the coffee industry to survive, it needed a new marketing strategy. The consumer was changing and coffee-players needed to pay attention.
Crucial questions the 'me' generation will ask: "What's in it for me? Is the product 'me'? Is it consistent with my lifestyle? Do I like how it tastes? What will it cost me? Is it convenient to prepare?"