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The Deep Metaphorical Power of a Good Cup of Coffee

https://lithub.com/the-deep-metaphorical-power-of-a-good-cup-of-coffee/

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The Deep Metaphorical Power of a Good Cup of Coffee
Sitting upstairs on the stove is this morning's coffee, lukewarm, waiting for me to decide that I'm ready to drink it as is, or just a bit cooler once I add a little milk; see, I'm not above adding milk to my coffee, or drinking an afternoon glass at room temp.

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Customizing your coffee

Coffee is worldwide famous for its flavor, smell and energetic effect. According to experts, however, the real coffee has only one flavor, without any added cream or sugar and, above all, without be reheated in the microwave. 

On the other hand, farmers, roasters and so on will invite you in the universe of various flavors, that could make anybody fall in love with at least one coffee kind.

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The true meaning of coffee

Coffee is, for most of us, a synonym for starting our day, getting the energy in order to work hard, being able to think, to dream. 

Coffee is so much more than just a hot or warm drink. Coffee is for the adults who do their best to be efficient at work, but also a drink that runs in the family and connects individuals.

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The power of coffee

The power of coffee

Throughout your life, you tried, at some point or another, coffee. And you came, undoubtedly, to the conclusion that coffee is miraculous. 

And it is indeed: coffee enables you to start over again and to carry on, no matter how old or tired you are. After all, this is coffee we are talking about.

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Coffee in moderation

Coffee was once believed to be a possible carcinogen. However, the evidence is consistent that coffee in moderation is associated with a lower risk of mortality.

Research found moderate ...

The way coffee is prepared matters

  • Roasting reduces the number of chlorogenic acids, but other antioxidant compounds are formed.
  • Instant coffee may not have the same health benefits.
  • The oil in boiled coffee has cafestol and kahweol, compounds known to raise LDL, the bad cholesterol, and slightly lower HDL, the good cholesterol. However, the clinical significance of such small increases in cholesterol may be questionable.

Coffee and caffeine

  • A typical 12-ounce serving of drip coffee has 200 milligrams of caffeine.
  • Instant coffee has 140 milligrams of caffeine.
  • Espresso has the highest concentration of caffeine, 70 milligrams per one-ounce shot, but is consumed in smaller quantities.
  • Brewed decaf has caffeine too - about 8 milligrams.
  • Some people have a genetic variant that slows their metabolism for caffeine and keeps them awake deep into the night.

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Coffee brewing

Coffee brewing

In years passed, coffee drinkers didn't know how coffee was produced or brewed. Coffee was cheap, tasted bitter, and was purposed for medicine or fuel. But over the decades, coffee has ...

Spending a bit more money on coffee

High-quality coffee is more expensive, and spending a bit more means your coffee is more likely to be ethically produced.

Coffee producers have historically been exploited, and even fair trade prices are not always enough. Where possible, buy your coffee from roasters who purchase their beans ethically.

Drink thoughtfully prepared cups

  • Coffee stays fresh only for a limited time. The person making it must know how to brew it properly.
  • Even the best beans brewed the wrong way can produce a bad cup of coffee.
  • To enjoy coffee, look for places with lots of information about their coffee displayed, and/or staff who can answer your questions about the coffee.
  • To brew at home, you're best off learning how to brew well by hand, using a kettle to boil water and one of the dozens of manual coffee devices available on the market.

The Caffeinated and the Un-caffeinated

The Caffeinated and the Un-caffeinated

Morning commuters seem to fall into one of two categories:

  • the Caffeinated: ready to take on the day—they're reading their morning papers, or checking email, or reading for plea...

Grown Ups and Coffee

By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cups per day.

At the onset of the 1980s, coffee growers and retailers realized that the current 20-29-year-old generation had little interest in coffee, which they associated with their parents and grandparents.

Coffee And the "Me" Generation

For the coffee industry to survive, it needed a new marketing strategy. The consumer was changing and coffee-players needed to pay attention.

Crucial questions the 'me' generation will ask: "What's in it for me? Is the product 'me'? Is it consistent with my lifestyle? Do I like how it tastes? What will it cost me? Is it convenient to prepare?"