Learn more about strategy with this collection
How to develop a healthy relationship with money
How to create a budget
The impact of emotions on financial decisions
The effect of Sound/Color couple
Sounds and colors (For exemple in a supermarket) can affect people decisions in buying.
- Music with powerful bass makes people attend to dark object
- Music with high frequencies shift attention to light-color object
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The "Smile Sells" effect
It's a quick way to show personnality and humanize the brand. A mood boosting image can affect customer's willingness to spend.Â
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The effect of the direction of model's face
It causes customer's eyes to pointed to the intented direction. It's help marketers to optimize the placement of ad copy based on the direction of the models gaze and then captivate customer attention
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Simple/Complex font effect
Customer can be affected by simple vs complex fonts.
- if you need to convince a customer to perform some sort of task, describe it in a simple, easy to read font
Memory recall is significally boosted with complex font (For important information)
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What's is neuromarketing?
Neuromarketing is a field in marketing which use medical technologies sich as functional magnetic resonance imaging (fMRI) to study brain's responses to marketing stimuli (message or ads). They mesure neural activity in the brain that trigger language, emotion,...
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Package Design Effect
Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.
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CURATED FROM
CURATED BY
Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget.
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The Psychology Of Color: Research Findings
- Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
- Colors influence how consumers view the "personality" of the brand in question.
- Our brains prefer recognizable brands, which makes color incredibly important when creating ...
Research Findings On Color Effect
- The mood-altering effects of color may only be temporary.
- Warm-colored placebo pills may be more effective than cool-colored placebo pills.
- Installing blue-colored streetlights can lead to reduced crime in those areas.
- Red causes people to react with greater speed and...
Positive and negative aspects of the light triad
- In studies, the light triad was associated with being older, female, less childhood unpredictability, higher levels of religiosity, life satisfaction, fulfillment with their relationships, acceptance of others, belief in the good of others and self, empathy, enthusiasm, having a quiet ego.
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