Customer can be affected by simple vs complex fonts.<ul><li>if you need to convince a customer to perform some sort of task, describe it in a simple, easy to read font</li></ul>Memory recall is significally boosted with complex font (For important information)

Simple/Complex font effect

It's a quick way to show personnality and humanize the brand. A mood boosting image can affect customer's willingness to spend.

The "Smile Sells" effect

It causes customer's eyes to pointed to the intented direction. It's help marketers to optimize the placement of ad copy based on the direction of the models gaze and then captivate customer attention

The effect of the direction of model's face

Neuromarketing is a field in marketing which use medical technologies sich as functional magnetic resonance imaging (fMRI) to study brain's responses to marketing stimuli (message or ads). They mesure neural activity in the brain that trigger language, emotion,...

What's is neuromarketing?

Sounds and colors (For exemple in a supermarket) can affect people decisions in buying.<ul><li>Music with powerful bass makes people attend to dark object</li><li>Music with high frequencies shift attention to light-color object</li></ul>

The effect of Sound/Color couple

Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.

Package Design Effect

Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget. 

What is Neuromarketing and how are brands using it to trick you into buying their products? These are some of the questions answered in this video. We also cover examples and practical applications of neuromarketing and how you can use it in your marketing and growth campaigns. Here is a link to the course shared on the video: An Introduction to Consumer Neuroscience & Neuromarketing www.coursera Dot org/learn/neuromarketing Interested in learning about all things marketing and growth? Find more on our blog: https://nogood.io/blog/

Understand yourself and those around you.

psychology

Psychology

Discover the world of business and economics.

economics

Economics

marketingandsales

Marketing & Sales

strategy

Strategy

education

Learning & Education

What is Neuromarketing and how are brands using it to trick you into buying their products? 

These are some of the questions answered in this video. We also cover examples and practical applications of neuromarketing and how you can use it in your marketing and growth campaigns. 

Here is a link to the course shared on the video:
An Introduction to Consumer Neuroscience & Neuromarketing
www.coursera Dot org/learn/neuromarketing

Interested in learning about all things marketing and growth? Find more on our blog: https://nogood.io/blog/

If you want normal, we're NoGood for that.


The effect of Sound/Color couple

Similar ideas to The effect of Sound/Color couple

The Psychology Of Color: Research Findings

Research Findings On Color Effect

The power of eye contact