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The power of gratitude and positive thinking
Ways to improve your mood
Simple daily habits for a happier life
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Persuade through similarity
Buying a product a close friend is a no-brainer most times. It's said that word-of-mouth is the strongest way to grow.
Why is this so?
One such factor is that we as humans are ingrained to place the most importance to similarity.
We're most influenced by people who we think are similar to us.
By communicating characteristics that are common to the group we're targeting, we are better able to direct behavior
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Role-models lead the way
Who are role models? People who have an emotional impact into how we function.
This emotional impact is stronger than similarity, as these are people we either want to learn from or aspire to be.
Such people can directly influence opinions and behavior, especially when they're vested ...
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Mental shortcuts
Ever bought the highest reviewed product on Amazon without thinking twice?
You subconsciously bought into using a mental shortcut
More people recommend a product, and it makes it easier for us to make a decision.
This works best for onboarding new users.
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Our drive to be affirmed by others
We copy behaviors, just so that we fit in. This is even more so in unfamiliar situations.
Decisions that seem 'Correct' are dictated by others, especially when they're role models or similar to us
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Being innately social beings, we often overlook how physical social networks drive brand loyalty and recurring sales. Understanding this side of us unlocks a whole different dimension on how to market better.
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Make your best friend better
A study showed that our behaviour is most influenced by those we are close to.
If you improve, it is likely that you both will improve. So help them become a better person by working on yourself.
Social learning
We humans are so social, that we can hardly be independent of others because of social learning - our disposition for imitating behavior and communication.
In relation to decision making and problem solving, most of us are influenced to some degree by other people, whether it's a...
The two-system theory
There are two thinking systems, each with distinct characteristics.
- System 1, or intuition. We think in this way most of the time. We respond to the world in ways that we're not conscious of and don't control. System 1 operations are fast, effortless...
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