Persuade through similarity
Buying a product a close friend is a no-brainer most times. It's said that word-of-mouth is the strongest way to grow.
Why is this so?
One such factor is that we as humans are ingrained to place the most importance to similarity.
We're most influenced by people who we think are similar to us.
By communicating characteristics that are common to the group we're targeting, we are better able to direct behavior
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Being innately social beings, we often overlook how physical social networks drive brand loyalty and recurring sales. Understanding this side of us unlocks a whole different dimension on how to market better.
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