Using social proof to market better - Deepstash

Keep reading for FREE

Our drive to be affirmed by others

Our drive to be affirmed by others

We copy behaviors, just so that we fit in. This is even more so in unfamiliar situations.

Decisions that seem 'Correct' are dictated by others, especially when they're role models or similar to us


206 reads

Key concepts

  • Mental Shortcuts
  • Similarity persuades the best
  • Role-modelling behaviour


157 reads

Mental shortcuts

Mental shortcuts

Ever bought the highest reviewed product on Amazon without thinking twice?

You subconsciously bought into using a mental shortcut

More people recommend a product, and it makes it easier for us to make a decision.

This works best for onboarding new users.


154 reads

Persuade through similarity

Persuade through similarity

Buying a product a close friend is a no-brainer most times. It's said that word-of-mouth is the strongest way to grow.

Why is this so?

One such factor is that we as humans are ingrained to place the most importance to similarity.

We're most influenced by people who we think are similar to us.

By communicating characteristics that are common to the group we're targeting, we are better able to direct behavior


139 reads

Role-models lead the way

Role-models lead the way

Who are role models? People who have an emotional impact into how we function.

This emotional impact is stronger than similarity, as these are people we either want to learn from or aspire to be.

Such people can directly influence opinions and behavior, especially when they're vested deep into communities.


143 reads



Entropically curious 👁️‍🗨️


Being innately social beings, we often overlook how physical social networks drive brand loyalty and recurring sales. Understanding this side of us unlocks a whole different dimension on how to market better.

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates