Role-models lead the way
Who are role models? People who have an emotional impact into how we function.
This emotional impact is stronger than similarity, as these are people we either want to learn from or aspire to be.
Such people can directly influence opinions and behavior, especially when they're vested deep into communities.
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Being innately social beings, we often overlook how physical social networks drive brand loyalty and recurring sales. Understanding this side of us unlocks a whole different dimension on how to market better.
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