Once you start to extend trust to people, you are empowering them to trust you too. Then, you will be able to create a high–trust culture that makes everyone do their best all the time.

Create High-Trust Culture

In late April 1992, the trial of Rodney King led to riots and city blocks were set on fire and looted in LA. Businesses lost billions. However, not a single McDonald’s restaurant in the area was touched.The local residents knew McDonald’s cared about the community and they didn’t want to destroy something that took care of them. The sense of social responsibility by McDonald’s created societal trust that had clear measurable and observable results.Contribution is the main principle of societal trust.

Wave 5: Societal Trust

Trust affects everything we do in life.It impacts our work, relationships, communication, etc.<ul><li>When you trust someone, you have confidence in them, in their integrity, and in their abilities.</li><li>When you distrust people, you find everything they do suspicious.</li></ul>One reason why trust is so beneficial to us is that it facilitates good communication.Relationships are built and sustained by trust, and they can also be broken by lack of trust just by a single violation.

Trust Improves The Quality Of Life

When you see some companies, how do you feel about them? Perhaps, you have heard great things about their products, services, or leadership. So, you are likely to buy from them or recommend them to your family and friends.Market trust is all about reputation or brand.It’s about how you feel about buying from a business or spending your time there. It also affects how you will recommend them to others.

Wave 4: Market Trust

The first wave of trust depends on our self–confidence. Can people trust you? How credible are you?To build our credibility, we need to understand four cores related to character and competence:<ol><li>Intent</li><li>Capabilities</li><li>Integrity</li><li>Results</li></ol>Research has shown that most people do not keep the commitments and promises they make to themselves.A 2005 Harris poll found that only 8% of Americans stick to their New Year resolutions even though 50% make those resolutions. After repeated failure to create and keep promises to ourselves, it starts to degrade our self–confidence.

Wave 1: Self Trust

To use the metaphor of tree to better understand the four cores of credibility:<ol><li>Integrity is the root below the surface that allows everything to grow.</li><li>Intent is the trunk that grows out in the open.</li><li>Capabilities are the branches that allow us to produce.</li><li>Results are the fruits, which are measurable, tangible and visible outcomes that people can see and evaluate.</li></ol>

Four Cores Of Credibility

It's about learning ways to increase trust and how to avoid destroying it.Behavior 1: Talk straightWarren Buffet writes a management letter for his company’s annual report with no fluff. He doesn’t mind adding the mistakes he made during the year.Behavior 2: Show respectTreat everyone with respect.Behavior 3: Be transparentIn the present global economy, transparency is becoming popular as the critical value in organizations.Behavior 4: Right wrongsWhen you're wrong, don't hesitate to make things right ASAP.Behavior 5: Show loyaltyWhen you are loyal, people will see you as trustworthy.

Wave 2: Relationship Trust

Trust is the most underestimated factor that can create or destroy everything within a few seconds.Trust affects everything in our lives 365 days a year, from our work to our personal relationships.Various kinds of relationships are built and sustained by trust but they can also be damaged by lack of trust.If trust is removed, deepest relationships and connections will fall apart. The impact doesn’t just stay in our present moments, it also creeps into our future moments.

Trust Is Important

In the corporate world, the biggest “aha” moments often happen when people realize that there is low trust in their organization because the principles were violated by both individuals and the organization.<ul><li>You can be an amazing leader that people trust because you have great relationship trust and self–trust levels.</li><li>You might fail at organizational trust because you aren’t making and aligning structures and systems that will build trust.</li></ul>

Wave 3: Organizational Trust

When we can’t fully trust ourselves, we find it hard to trust others.

Trust happens in five waves:<ul><li>Wave 1: Self Trust</li><li>Wave 2: Relationship Trust</li><li>Wave 3: Organizational Trust</li><li>Wave 4: Market Trust</li><li>Wave 5: Societal Trust</li></ul>

Waves Of Trust

Trust is a simple word, but has a deep meaning. It can create or destroy everything within a few seconds. Learn how to gain trust and why it is important.

Over two million copies sold. Stephen M. R. Covey shows how trust—and the speed at which it is established with clients, employees, and all stakeholders—is the single most critical component of a successful leader and organization. Stephen M. R. Covey, widely known as one of the world’s leading authorities on trust, asserts that it is “the most overlooked, misunderstood, underutilized asset to enable performance. Its impact, for good or bad, is dramatic and pervasive. It’s something you can’t escape.” Thankfully, it’s is also the thing that can dramatically improve your personal and professional success. Why trust? The simple, often overlooked fact is this: work gets done with and through people. The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in every transaction and every relationship—from the most personal to the broadest, most indirect interaction. It specifically demonstrates how to establish trust intentionally so that you and your organization can forego the time-killing, bureaucratic check-and-balance processes that is so often deployed in lieu of actual trust. This 2018 updated edition includes an insightful afterword by the author which explores ten key reasons why trust is more relevant now than ever before—including how trust is the new currency of our world today.

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Stephen R. Covey is an accomplished writer whose work has resonated with readers around the world. Stephen R. Covey has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Stephen R. Covey's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

STEPHEN M. R. COVEY

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