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You Have 15 Minutes To Respond To A Crisis: A Checklist of Dos And Don'ts

Leaders in a time of crisis

Leaders in a time of crisis

As a leader, when facing a crisis, you have to adopt the best position in order to ensure the efficiency of your action. And, most importantly, this action has to be taken as fast as possible. 

The first 15 minutes after having found out about a crisis, you should be ready to provide a solution.

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You Have 15 Minutes To Respond To A Crisis: A Checklist of Dos And Don'ts

You Have 15 Minutes To Respond To A Crisis: A Checklist of Dos And Don'ts

https://www.forbes.com/sites/daviatemin/2015/08/06/you-have-15-minutes-to-respond-to-a-crisis-a-checklist-of-dos-and-donts/

forbes.com

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Key Ideas

Leaders in a time of crisis

As a leader, when facing a crisis, you have to adopt the best position in order to ensure the efficiency of your action. And, most importantly, this action has to be taken as fast as possible. 

The first 15 minutes after having found out about a crisis, you should be ready to provide a solution.

The “First 15 Minutes” checklist

The “First 15 Minutes” crisis management checklist:

  • focus on the current matter.
  • become the trusted voice in this crisis. Designate a crisis team.
  • monitor in real-time what the media has to say on the topic.
  • get a deeper understanding of the scope of the issue and the vital decisions to be made.
  • prepare an initial 'holding statement' in order to make your opinion pubic. Make sure the statement goes viral fast.
  • document well before speaking publicly. 
  • show humanity, compassion, and concern for any human toll – and mean it. 

  • follow up on everything that you have engaged yourself to fulfill.

Don'ts for times of crisis

Dealing with a crisis increases the risk of taking bad decisions. When times get harder:

  • don't lie, minimize the situation or make jokes regarding the crisis.
  • don't run away from your responsibilities.
  • don't hurry to issue a denial unless you have all the facts.
  • make positive statements when talking about the matter, rather than negative ones.
  • don’t let your fears of liability trump your humanity.
  • don’t speculate until you fully understand the situation.

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5 Steps for Effective Crisis Negotiation

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  • Unpredictable.
  • Heightened negative emotions, often leading to conflict escalation.
  • Multiple parties and teams are involved.

Slow down

Try not to react immediately, but be patient and gather as much information as possible.

If the problem will not matter a year from now, distance yourself somewhat from the situation to gain ...

Stay positive

When you are in a stressful situation, do not allow your mind to imagine the worst-case scenario. 

Focus your mind on something positive.

Never ask “what if?”

The "what if" line of questioning induces panic and lets you focus on imagined situations that escalate the problem.

Focus on the facts and work on a solution.

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Dealing with a crisis

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Crisis management

  • Have a plan that includes specific actions that will be taken in the event of a crisis.
  • Identify a spokesperson and prepared them to deal with the public and the media.
  • Be honest and open.
  • Always inform your employees. This keeps the business flowing smoothly.
  • Communicate with customers and suppliers.
  • Over-communicate. A lack of updates will allow rumors to fill the void.
  • Be sure to establish a social media team to monitor, post and react to social media activity throughout the crisis.