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The hero
Morality matters. People tend to like the good guys and dislike the bad guys.
In a new study, researchers suggest that we don't need to see behavior to make a distinction between the hero and the villain.
99
323 reads
MORE IDEAS ON THIS
Continued comparisons
One study manipulated what characters looked like and measured audience perceptions. They hoped to find out if simple differences in appearance would be enough for viewers to perceive a character as a hero or villain.
The findings indicate that we judge based on comparisons and not beca...
88
152 reads
Framing the villain
When an audience sees the evolution of a character whose ethics progressively spiral downward, they don't turn against the character. Instead, they remain loyal to him. especially when the antagonists concurrently get worse with the villain.
It's likely the result of a constant com...
99
190 reads
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Other curated ideas on this topic:
Continued comparisons
One study manipulated what characters looked like and measured audience perceptions. They hoped to find out if simple differences in appearance would be enough for viewers to perceive a character as a hero or villain.
The findings indicate that we judge based on comparisons and not beca...
The sociological study of social movements
Research found that evaluating the moral values of individual participants does not increase the morality or the actions of a larger movement.
We can only start to discern the distinction between "good" and "bad" movements if we assess the goals, tactics and outcomes of mo...
We Love A Good Story
The organic and unpredictable nature of conspiracy theories had led many researchers to investigate the cause of the phenomenon.
- Successful conspiracy theories always tend to invent a great villain, have a backdrop or a backstory, and a morality lesson that c...
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