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What makes us root for the bad guy?

https://www.weforum.org/agenda/2017/05/the-psychology-behind-rooting-for-the-bad-guy/

weforum.org

What makes us root for the bad guy?
New research shows why people might feel good about characters who do bad things.

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The hero

Morality matters. People tend to like the good guys and dislike the bad guys.

In a new study, researchers suggest that we don't need to see behavior to make a distinction between the hero...

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Continued comparisons

One study manipulated what characters looked like and measured audience perceptions. They hoped to find out if simple differences in appearance would be enough for viewers to perceive a character a...

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Framing the villain

Framing the villain

When an audience sees the evolution of a character whose ethics progressively spiral downward, they don't turn against the character. Instead, they remain loyal to him. especially when the anta...

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