What makes us root for the bad guy? - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 3 ideas

What makes us root for the bad guy?

weforum.org

Morality matters. People tend to like the good guys and dislike the bad guys.

In a new study, researchers suggest that we don't need to see behavior to make a distinction between the hero and the villain.

1

STASHED IN:

119

One study manipulated what characters looked like and measured audience perceptions. They hoped to find out if simple differences in appearance would be enough for viewers to perceive a character as a hero or villain.

The findings indicate that we judge based on comparisons and not beca...

STASHED IN:

115

Framing the villain

When an audience sees the evolution of a character whose ethics progressively spiral downward, they don't turn against the character. Instead, they remain loyal to him. especially when the antagonists concurrently get worse with the villain.

It's likely the result of a constant com...

STASHED IN:

124

0 Comments

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP: