Slime lovers are also selling their versions of slime online on platforms like Etsy. Viral Instagram videos serve as a marketing tool for small slime businesses. YouTubers doing slime videos make thousands of dollars in sponsorships deals.

The extreme popularity also led to a few accidents with kids using the Slime Glue which had the laundry additive borax, which can sometimes be mixed wrongly, leading to chemical burns. This led to a shift towards ‘borax-free’ slime recipes.

Autonomous Sensory Meridian Response (ASMR) refers to a sensation which is like a combination of a tingling sensation, pleasure and relaxation. It is a relaxed trance-like state which has been associated with the crackling, popping and squishing sounds of slime videos, providing an insight into w...