The Rise Of The Slime Economy - Deepstash
The Rise Of The Slime Economy

The Rise Of The Slime Economy

Curated from: npr.org

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#Slime

#Slime

Slime, a Do-It-Yourself Gooey toy, is taking social media by storm. Instagram has around 5 million posts tagged with #slime, while certain influencers like Karina Garcia (considered the pioneer in the Slime trend) create slime videos with over 6 million YouTube subscribers.

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Gooey Money Maker

Gooey Money Maker

Slime lovers are also selling their versions of slime online on platforms like Etsy. Viral Instagram videos serve as a marketing tool for small slime businesses. YouTubers doing slime videos make thousands of dollars in sponsorships deals.

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ASMR

Autonomous Sensory Meridian Response (ASMR) refers to a sensation which is like a combination of a tingling sensation, pleasure and relaxation. It is a relaxed trance-like state which has been associated with the crackling, popping and squishing sounds of slime videos, providing an insight into why these videos are popular.

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Slime Safety

Slime Safety

The extreme popularity also led to a few accidents with kids using the Slime Glue which had the laundry additive borax, which can sometimes be mixed wrongly, leading to chemical burns. This led to a shift towards ‘borax-free’ slime recipes.

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