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Marie Kondo cleaned house. Now she wants to fix your whole life

Declutter Your World

Declutter Your World

Takumi Kawahara and Marie Kondo, a couple from Japan, are co-founders of KonMari Media. They have a bestseller (authored by Kondo) about decluttering and cleaning your world, and also a highly popular Netflix series of the same topic: Decluttering and Cleaning.

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Marie Kondo cleaned house. Now she wants to fix your whole life

Marie Kondo cleaned house. Now she wants to fix your whole life

https://www.fastcompany.com/90490761/marie-kondo-cleaned-house-now-she-wants-to-fix-your-whole-life

fastcompany.com

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Key Ideas

Declutter Your World

Takumi Kawahara and Marie Kondo, a couple from Japan, are co-founders of KonMari Media. They have a bestseller (authored by Kondo) about decluttering and cleaning your world, and also a highly popular Netflix series of the same topic: Decluttering and Cleaning.

Tidying Up with Marie Kondo

The Netflix Show ‘Tidying Up with Marie Kondo’ is the most-watched non-fiction show on the platform. She is now at par with Martha Stewart, Oprah, and Gwyneth Paltrow, as a goddess of wellness and domesticity.

She has an e-commerce website, blog, newsletter, and does consultation work in over 40 countries through her personally created brand. 

The Criticism

Marie Kondo’s decluttering philosophy, which became a rage, invited critics to label her as someone who has an anti-capitalist agenda that can cripple the economy. 

She was also labeled as someone who only appeals to the rich. This unwanted attention resulted in even more business opportunities.

The Personality Of Kondo

The commitment and pure dedication of Marie Kondo are evident in her body language and facial expressions and is a huge driver of the appeal of the Netflix show.

Kondo’s decluttering techniques are highly sought after, resulting in unprecedented growth and demand, including items for sale that ‘spark joy’, available on her online store.

Decluttering Early

Along with the of conquering the corporate world, Kondo is also focussing on kids, by providing educational material, flashcards and even a picture book aimed at educating kids to sort and declutter. By introducing these habits early in children’s lives, kids will avoid the problem altogether.

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SIMILAR ARTICLES & IDEAS:

5-Step Decluttering Cheat Sheet
  1. Discarding by category comes first (clothes first, then books, papers etc.)
  2. Break a category into subcategories (e.g. Tops: shirts, sweaters etc.)
  3. Keep on...
The Japanese Art of Decluttering and Organizing
It explores how putting your space in order causes correspondingly dramatic changes in lifestyle and perspective.

Marie Kondo, the author, recommends that you start by discarding an...

The problem with storage

Putting things away creates the illusion that the clutter problem has been solved.

Organizing all your junk better does not equal getting rid of clutter. And unfortunately most people leap at storage methods that promise quick and convenient ways to remove visible clutter.

Tidy by category, not by location

For example, set goals like “clothes today, books tomorrow.” 

We often store the same type of item in more than one place and when we tidy each place separately, we fail to see that we’re repeating the same work in many locations. 

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The new buzzword

The "pursuit of joy" seems to be the new buzzword to counter the fear of missing out phenomenon.

What brings you joy? Joy is pared with cleaning up our cluttered lives: from household clu...

Life clutter builds up

We are constantly invited to do something, think something, experience something or buy something.

For every social event or task we say yes to, we run the risk of overfilling our lives. It may leave us feeling overstretched, overtired and overwhelmed.

Inability to say "no"

There is often an underlying fear that prevents us from saying no. Perhaps we fear that we are not good enough. We find the compulsive "yes" might help us feel better. However, we cannot continue living at this pace.

We need to ask ourselves why we continue to do the very things that make us unhappy. Self-restraint and missing out are vital for our well-being.