Raise Your Level of Intensity Gradually

Marketers put a lot of emphasis on market segments, dicing up the populace and finding the percentage that will need or want the product. But if you get the process wrong, you can end up without any actual customers. 

To accurately segment the market, don’t focus so much on the attr...

I always do mountains of research when I work on something that matters. But sometimes, this tendency escalates even for low-priority activities. And it becomes a problem.

In an age where information is readily accessible, it’s easy ...

"Our problem-scanning machine spends its day looking for worries. It’s helpful when you’re in serious trouble but stressful when you’re not. On top of that, we’re living in a Culture of More versus a Culture of Enough. Everywhere we look, we are reminded of what else we need. You can move...