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To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible

To come up with a good idea, star with the worst idea possible

Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution— and work back from those to find new ways of solving old problems.

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To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible

To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible

https://hbr.org/2017/08/to-come-up-with-a-good-idea-start-by-imagining-the-worst-idea-possible

hbr.org

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Key Ideas

To come up with a good idea, star with the worst idea possible

Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution— and work back from those to find new ways of solving old problems.

“In the beginner’s mind there are many possibilities, but in the expert’s there are few.” - Zen Master Shunryu Suzuk

“In the beginner’s mind there are many possibilities, but in the expert’s there are few.” - Zen Master Shunryu Suzuk

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