PETER DRUKER

Writers must constantly ask: "What am I trying to say?" Most of the time, they don’t know. Then they must look at what they have written and ask: "Have I said it?"

If something isn’t important enough for your writing, then remove it. In fact, most ...

“Communication usually fails, except by accident.”

Osmo Wiio, a Finnish journalist, also made other laws of communication, such as:

• “If a message can be understood in different ways, it will be understood in just that way which does the most harm.”...