Ideas from books, articles & podcasts.
People tend to avoid information when it might hurt their self-image.
Research showed that in the workplace, 40% of people didn't want to know how much time they spent slacking off; 20% didn't want to know how their coworkers would rate their strengths and weaknesses.
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We tend to think most people should be eager to get information that can benefit them. But research reveals that up to 50 % of people declined helpful information.
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