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How to Tell a Great Bedtime Story
When telling a story, use pitch, pacing, and pausing to keep your child hanging on your every word.
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...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.
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Each decision about your story should flow from those questions.
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Bring the hiring pitch home with personal stories that show how people authentically live out your company’s mission. Pixar’s films often start from a real, personal story.
Your company’s big-picture mission might be inspiring, but it’s not necessarily personal. You can make it more personal by peppering your pitches with personal anecdotes about ways that you’ve changed.
After you’ve hooked your audience/candidate, you need to catch their attention and get the story moving by animating it with change and transformation. In Pixar’s movies, that change isn’t just about reversals of fortune—they’re about personal transformation.
Great stories promise to change the life of the protagonist who we imagine ourselves to be, if not our own. In light of that, recruiters should focus on how candidates’ lives will change—not just their day-to-day tasks, but also how the new role will change the way they feel.
In the face of a crisis, we feel chaotic and out of control. The transition comes in three phases:
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It clears the unwanted parts of your life, creating space for something new to blossom.