Put it all together
After you understand their problem, how it affects them and their level of motivation to solve it, it's time to decide if it's worth discussing it with your team and exploring it further.
Signs you should explore it
- They have invested time, energy or money in finding a solution.
- It occurs often and is annoying.
Signs you should ignore it or postpone it until another customer mentions it
- They haven't tried to solve it.
- It rarely occurs and has a low impact on their life.
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