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Travel restrictions and safety concerns irrevocably changed the ability for companies to bond with clients and customers. Many companies still are trying to figure out a good way to connect with clients over virtual platforms.
The lack of in-person interaction makes it much harder for seasoned salespeople and customer-relationship managers to "read the room." It results in missed opportunity and causes a loss in the ability to discover new and transformational ideas and products together.
There are certain personality archetypes in every business partnership.
Because remote work is likely to persist in some form, business leaders charged with nurturing customer relationships must find a new way to build and grow transformational partnerships.
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