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Optimize for defaults - Shift your environment so that the good behaviors are easier and the bad behaviors are harder.
Although we usually have the freedom to make a wide range of choices at any given moment, we often make decisions based on the environment we find ourselves in:
Default choices are not inherently bad, but the entire world was not designed with your goals in mind. In fact, many companies have goals that directly compete with yours (a food company may want you to buy their bag of chips, while you want to lose weight). For this reason, you should be wary of accepting every default as if it is supposed to be the optimal choice. - James Clear
SIMILAR ARTICLES & IDEAS:
Behavioral economists show that when humans make quick decisions under pressure, it is based mostly on intuition. They are unconsciously guided by biases and psychological fallacie...
The task of a choice architect is to organize the context in which people make decisions.
Changing the context in which people make choices can make desired behaviors easier to accept.
Deciding is too much effort so we’re likely to just stick with the default or safer option if it’s already been chosen for us.
When we get offered too many choices, the same...
This is when serotonin is at it’s natural high, which helps to calm our brain. Thus, we feel less risk averse and so we can face risks and make harder choices.
If we’re feeling hunger, thirst or sexual desire, that can actually spill over into the decision areas of our brains, making us feel more desire for big rewards when we make choices.
This can lead us to make higher-risk choices and to want for more.
Is the act of selecting a target or objective you wish to achieve.
Goal setting is not only about choosing the rewards you want to enjoy, but also the costs you are willing to pay t...
Example: If you’re a writer, your goal is to write a book. Your system is the writing schedule that you follow each week.