The halo effect

Our brains like shortcuts and ideas that are consistent. 

When someone makes a good first impression during an interview, their professional accomplishments are more likely to be viewed as similarly positive later.

• The halo effect in marketing: The halo effect can also influence how we judge things, such as products and companies. For example, if you have a positive impression of a specific brand, you're more likely to buy products from that brand.
• The horns ...

It's a cognitive bias that makes us trust a person’s advice in one area of life simply because they are an expert in another area.

It’s like buying a Lincoln car because Matthew McConaughey drives one in a Superbowl ad. Or listening to a famous painter giving her grand plan for re-engine...