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When you encounter a new claim, look for conflicts of interest. Ask: Do they stand to profit from what they say? Are they affiliated with an organization that could be swaying them? Other questions to consider: What makes the writer or speaker qualified to comment on the topic? What statements have they made in the past?
Confirmation bias, means we’re more likely to notice stories or facts that fit what we already believe (or want to believe). So, when you search for information, you should not disregard the information that goes against whatever opinion you might have in advance.
Correlation does not equal causality.
Ithere is a rise in violent crime in your area and it’s being blamed on gang activity, or if a politician is credited with creating a low unemployment rate, take a wider view and look into the other contributing factors. It’s important to remember that there might be alternative explanations to a phenomenon.”
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Social compliance refers to how we respond to people in authority or to those who have the appearance of competence and expertise.
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People and businesses often use techniques to get us to do what they want. We go for the “buy two, get one free” offer at the drugstore, or buy the advertised special, even when it is not really needed.
While other people are responsible for the scams, the persuasion mostly happens in our minds.
The age-old tactic of misdirection is employed to distract us from the real issue. Companies and governments even implement it: they release bad news on Fridays or before major holidays with the hope that the weekend will distract us from focussing on the issue.
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Match your gestures to your words.
We are visual creatures, and any movement used in the right way in this direction will spark the attention of your audience. Just try not to abuse this rule.
It's what occurs when we want to achieve something and we think about it constantly but we don't do it.
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Experiencing a rocky start is enough sometimes to discourage us from going any further and we convince ourselves we don't have what it takes to do a certain task.
How to outsmart it: Develop a growth mindset and try to see each failure as just an opportunity to learn.
While our identities can give us a sense of meaning and a place in the world, sometimes they can get in our way when we’re attempting new things: many of us will avoid doing anything that threatens our sense of self.
How to outsmart it: Find people like you, that are doing the things you'd like to do and share your concerns with them.