The Rules Of Social Gift Exchange
- Gift-giving is a moral act, with social consequences if done incorrectly. If one signals that he or she is not doing the ‘presents’ thing, the person is then banished from this formality.
- Receiving shoddy gifts with a warm 'thank you' is a part of the ritual based on pretentiousness and social deception.
- Wrapping and personalization of gifts matter, that is why cheques or vouchers feel cold.
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