The Rules Of Social Gift Exchange - Deepstash

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Gifts are a traditional part of Christmas – but why do we give presents at all?

The Rules Of Social Gift Exchange

  1. Gift-giving is a moral act, with social consequences if done incorrectly. If one signals that he or she is not doing the ‘presents’ thing, the person is then banished from this formality.
  2. Receiving shoddy gifts with a warm 'thank you' is a part of the ritual based on pretentiousness and social deception.
  3. Wrapping and personalization of gifts matter, that is why cheques or vouchers feel cold.

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