The Benjamin Franklin Effect: How to Build Rapport by Asking for Favors
Suggests that holding 2 or more contradictory beliefs at the same time causes people to experience mental discomfort, which manifests as psychological stress.
And people will always seek to minimize their cognitive dissonance and the discomfort it creates.
SIMILAR ARTICLES & IDEAS:
A psychological phenomenon that causes people to like someone more after they do them a favor, especially if they dislike the helped person.
You can use it to benefit and protect yourself when interacting with others.
Cognitive dissonance makes our mind try to protect our self-image and the connection between our thoughts and actions by modifying our opinions.
Once the justification or new opinion arises, we become more sensitive to any information that supports it. We also get more skeptical of any information that opposes it.
The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them.
The request creates a contradiction and then discomfort for the person who dislikes you. And that pushes one to readjust their way of thinking.
Some researchers think this effect comes from our need to reconcile us doing someone a favor and us not liking that person, so we assume that we like them.
Other researchers think that the one being asked for help senses that the one asking wants to get friendly with them and in turn reciprocates the liking.