The cognitive dissonance theory - Deepstash

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The Benjamin Franklin Effect: How to Build Rapport by Asking for Favors

The cognitive dissonance theory

Suggests that holding 2 or more contradictory beliefs at the same time causes people to experience mental discomfort, which manifests as psychological stress. 

And people will always seek to minimize their cognitive dissonance and the discomfort it creates.

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SIMILAR ARTICLES & IDEAS:

Using The Benjamin Franklin Effect
  • Remember that the favor matters more than its scope. In most cases, the increase in rapport comes from the fact that the other person does you a favor.
  • Use reciprocity, by performing a small favor shortly before asking for one.
  • After asking for a favor, perform a small favor in return, to increase the likelihood of being helped again.
  • Be realistic with regards to who you asking for favors and what you are asking for.
  • Remember that how you ask for the favor is also important and affects your success rates. In most cases being kind and polite is the ideal.
Facts Related To The Ben Franklin Effect
  • Research shows that being kind to someone increases how much you like that person.
  • Being asked a favor can make one feel acknowledged for their expertise, which can cause them to develop more positive feelings toward the person asking for help.
  • The negative Benjamin Franklin effect happens when people who do something negative to someone will increase the degree to which they dislike that person, in order to justify their negative actions to themselves.
The Benjamin Franklin Effect

A psychological phenomenon that causes people to like someone more after they do them a favor, especially if they dislike the helped person. 

You can use it to benefit and protect yourself when interacting with others.

Cognitive Dissonance And Bias

Cognitive dissonance makes our mind try to protect our self-image and the connection between our thoughts and actions by modifying our opinions.

Once the justification or new opinion arises, we become more sensitive to any information that supports it. We also get more skeptical of any information that opposes it.

Behind The Ben Franklin Effect

The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them.

The request creates a contradiction and then discomfort for the person who dislikes you. And that pushes one to readjust their way of thinking. 

The Benjamin Franklin Effect Mechanism

Some researchers think this effect comes from our need to reconcile us doing someone a favor and us not liking that person, so we assume that we like them. 

Other researchers think that the one being asked for help senses that the one asking wants to get friendly with them and in turn reciprocates the liking.