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The cognitive dissonance theory
It suggests that holding 2 or more contradictory beliefs at the same time causes people to experience mental discomfort, which manifests as psychological stress.
And people will always seek to minimize their cognitive dissonance and the discomfort it creates.
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The Benjamin Franklin effect
Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.
But the reverse effect is also true - we come to hate our victims, which helps to...
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1.63K reads
How the Benjamin Franklin effect works
The Benjamin Franklin effect has generally been explained using the cognitive dissonance theory.
Essentially, this means that when someone does you a favor, they need to be able to justify it to themself, in order to avoid the cognitive dissonance that might occur from doi...
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Our aversion to cognitive dissonance
Cognitive dissonance is a negative, tensed emotional state that is caused by holding beliefs or behaviors that are inconsistent with one another.
Because cognitive dissonance brings discomfort, we try to escape it. There are 2 options to get rid of it: to change a ...
The Attachment Theory
It focuses on the psychological connectedness of grief, looking at the quality of bondings that are made during the course of our lives.
Grief, and even the behaviour of babies in the absence of parents suggests it is not just a mental experience, but has physiological effects, like ra...
Confirmation Bias
This is one of the most common and dangerous ones, and is related to our beliefs. It leads us to ‘confirm’ what we already know, believe or suspect when any new piece of data comes in the light. If there is an alternate or conflicting piece of evidence, we tend to sideline, ignor...
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