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Suggests that holding 2 or more contradictory beliefs at the same time causes people to experience mental discomfort, which manifests as psychological stress.
And people will always seek to minimize their cognitive dissonance and the discomfort it creates.
The Benjamin Franklin effect has generally been explained using cognitive dissonance theory.
Essentially, this means that when someone does you a favor, they need to be able to justify it to themself, in order to avoid the cognitive dissonance that might occur from doing something nice for someone that they dislike.
Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.
But the reverse effect is also true - we come to hate our victims, which helps to explain wartime atrocities.
SIMILAR ARTICLES & IDEAS:
A psychological phenomenon that causes people to like someone more after they do them a favor, especially if they dislike the helped person.
You can use it to benefit and protect yourself when interacting with others.
Cognitive dissonance makes our mind try to protect our self-image and the connection between our thoughts and actions by modifying our opinions.
Once the justification or new opinion
The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them.
The request creates a contradiction and then discomfort for the person who dislikes you. And that pushes one to readjust their way of thinking.
Ask for help when you need it, but not too often.
If you reach a roadblock during a negotiation, ask the investor or negotiating party for a favor and give them a reason to co...
A person who voluntarily does you a favor is more likely to do you another favor than if they had received a favor from you.
It means that you grow to like people for whom you do favors for and dislike people you harm.