Pepper your messaging
What you say is less important than what other people want to hear.
To get people to respond to your communication in the way that you want, you need to pepper your messaging with statements that get them onside.
A good way to start is by using the phrase ‘thank you’.
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How to design strategic messaging
- First, you have to pick a set of tools that you will be used consistently throughout this process. You will need to select a target customer profile and a strategic messaging framework.
- Based on your initial discovery interviews, you will develop detailed target customer profiles.
Say "no" to almost everything
Overworked and overburdened is a recipe for unhappiness. So if you want to be happy, get some quick wins by saying no.
But say no the right way: say "I don't." Using the phrase "I don't" is more effective than saying "I can't."
Keep it short
Think about how people read. Try to leave out the part that readers tend to skip - the long paragraphs that have more to do with what you want to say than what the reader needs to hear. Always keep your reader in mind.
And if you can’t write an email that’s less than half ...
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