Persuasion through storytelling - Deepstash
Persuasion through storytelling

Persuasion through storytelling

Stories are a very integral part of being persuasive. 

Stories trump data when it comes to persuasion because stories are easier to understand and relate to.

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MORE IDEAS FROM THE ARTICLE

  • Delivery: matters as much as the content.
  • Imagery:  the brain “lights up” in reacting to imagery, truly transporting the reader to the events being described. 
  • Realism: poeple need a “human” element in the story that is easy for them to imagine.
  • Structure: people prefer stories that follow a logical manner.
  • Context: significant impact on the persuasiveness of a story.
  • Audience: determine who you don’t want reading your content along with who you do.

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  • Suspense and “cliffhangers” allow you to create an addictive narrative;
  • Creating detailed imagery;
  • Using literary techniques for turning simple stories into memorable works of art.
  • Change made easier by providing an example.

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RELATED IDEAS

Stories are like instruction manuals that explain how we move from one state of being to another.

Stories help us imagine how we can improve our own lives or avoid unpleasant consequences. Because we can imagine living out the consequences of certain choices, we are often inspired to change our behavior and act in a certain way.

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Hardwired for Stories

We love to tell and listen to stories. The 'Story Narrative' is hardwired in us, as we think and remember in stories.

A strong narrative can be the difference between success and failure.

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Show, don’t tell

Talking a lot is boring, but talking a lot about yourself is even more boring.

So let the visuals do the talking. Show the benefits of your product, don’t tell people about them. If you can feature someone using your product and service, and having an easier life for it, that will do wonders for your marketing.

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