MORE IDEAS FROM THE ARTICLE
Stories are like instruction manuals that explain how we move from one state of being to another.
Stories help us imagine how we can improve our own lives or avoid unpleasant consequences. Because we can imagine living out the consequences of certain choices, we are often inspired to change our behavior and act in a certain way.
Talking a lot is boring, but talking a lot about yourself is even more boring.
So let the visuals do the talking. Show the benefits of your product, don’t tell people about them. If you can feature someone using your product and service, and having an easier life for it, that will do wonders for your marketing.
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