Persuasion through storytelling

Remarkably persuasive people understand how to frame and deliver their messages, but most important, they embrace the fact that the message is what matters.

Be clear, be concise, be to the point, and win the day because your data, reasoning, and conclusions are beyond reproach. And a...

You need to be clear about what you want and what you’re willing to let go of to get it.

 On top of understanding another’s perspective and being resilient, work demands that we find pathways to being effective. This requires negotiation and persuasion.

Stories are like instruction manuals that explain how we move from one state of being to another.

Stories help us imagine how we can improve our own lives or avoid unpleasant consequences. Because we can imagine living out the consequences of certain choices, we are often inspired to...