Reason: They don't see how they fit into any of it. This reason highlights the difference between ownership and authorship of a change.
The Fix: Ownership doesn't work, but authorship does. Try using the renovator's delight approach to help the team become authors of change.
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Reason: They don't know how big a deal the change actually is. Have you ever started a project so overwhelming that you didn’t even know where to start? This is how change can feel, too.
The Fix: Try using the 4-door approach to give the change some edges.
Reason: They are too full of fear and emotions and fears to think straight.
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