Retention
How many users keep using the app post install?
Broadly, messaging apps’ high retention rates are emblematic of network effects: Users seek to communicate with their friends and thus join the networks where their friends are. The more friends a user has on an app, the more valuable the network and the app becomes to the user.
3
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CURATED FROM
The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure Them - Andreessen Horowitz
a16z.com
6 ideas
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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