Purpose of Storytelling
- Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership.
- Helps to Address strong challenges of organizational culture. It can change culture through both reinforcing and embedding mechanisms.
- Drives Organizational Change. Leverage emotional navigational stakes like fear, uncertainty or the prospect of change to greatest advantage.
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Purpose vs Mission vs Vision
You begin with a purpose. A purpose is the reason why your organization has begun a journey, guided by the deeply-held values and beliefs that inspire it to make a difference.
Your mission follows the path your organization sets to arrive at its destination: When someone asks you where you ...
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