Purpose of Storytelling - Deepstash

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The Power of Storytelling for Leaders - David H. Huntoon, Jr.

Purpose of Storytelling

  • Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership. 
  • Helps to Address strong challenges of organizational culture. It can change culture through both reinforcing and embedding mechanisms.
  • Drives Organizational Change. Leverage emotional navigational stakes like fear, uncertainty or the prospect of change to greatest advantage.

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The Power of Storytelling for Leaders - David H. Huntoon, Jr.

The Power of Storytelling for Leaders - David H. Huntoon, Jr.

http://www.davidhuntoon.com/building-leaders/blog-series-the-power-of-storytelling-for-leaders-1/

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Key Ideas

Exercise for Corporate Leaders

Consider utilizing the exercise below to help develop a positive story:

  • Identify a successful event within the organization, or, an accomplishment by its personnel.
  • Detail the actions leading up to and following the event in chronological order.
  • Develop a 5 minute and 2 minute version of the story for use when speaking with your internal leadership team and personnel.

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What's to gain for Leaders through storytelling?
  • Can keep a consistent focus on the vision of the company
  • affirm faith in the near term intent of the leadership, 
  • strengthen brand loyalty,&nbs...
Two considerations when employing storytelling
  • Invest in a highly competent Director of Communication.
  • Be central in choosing stories.
  • Personally convey your vision in compelling stories.
Dramatic strategy ...
Dramatic strategy ...
  • ... moves audiences, 
  • empowers them to play a role and 
  • realigns them with a higher purpose.

The method was flawlessly employed by St...

Dramaturgical model of communication

Focus on communicating meaning by enabling followers to become emotionally invested in change by being part of the larger narrative.

This communication approach spurs its constituency through imagination towards a common goal. 

Considerations for dramaturgical approach
  • Leaders should "manufacture" meaning.
  • Narratives are enhanced when storytellers bring the audience into the present

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Kurt Lewin's Leadership Styles

Psychologist Kurt Lewin developed his framework in the 1930s, and it provided the foundation of many of the approaches that followed afterwards

  • Autocratic leaders ma...
The Blake-Mouton Managerial Grid
  • With a people-oriented style, you focus on organizing, supporting, and developing your team members. This participatory style encourages good teamwork and creative collaboration.
  • With task-oriented leadership, you focus on getting the job done. You define the work and the roles required, put structures in place, and plan, organize, and monitor work.

The best style to use is one that has both a high concern for people and a high concern for the task.

Path-Goal Theory

With this, you can identify the best leadership approach to use, based on your people's needs, the task that they're doing, and the environment that they're working in.

For example, highly-capable people, who are assigned to a complex task, will need a different leadership approach from people with low ability, who are assigned to an ambiguous task. (The former will want a participative approach, while the latter need to be told what to do.)

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