The Power of Storytelling for Leaders - David H. Huntoon, Jr. - Deepstash

deepstash

Beta

deepstash

Beta

Deepstash brings you key ideas from the most inspiring articles like this one:

Read more efficiently

Save what inspires you

Remember anything

The Power of Storytelling for Leaders - David H. Huntoon, Jr.

http://www.davidhuntoon.com/building-leaders/blog-series-the-power-of-storytelling-for-leaders-1/

davidhuntoon.com

The Power of Storytelling for Leaders - David H. Huntoon, Jr.
Pulitzer Prize winning historian Barbara Tuchman is said to have mused about her work: "There is no trick to it; it's just storytelling." She was being characteristically modest, but correct that there is no trick. Great storytelling requires hard work, attention to detail, and a clear understanding of the needs of the audience.

2

Key Ideas

Save all ideas

Purpose of Storytelling

  • Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership. 
  • Helps to Address strong challenges of organizational culture. It can change culture through both reinforcing and embedding mechanisms.
  • Drives Organizational Change. Leverage emotional navigational stakes like fear, uncertainty or the prospect of change to greatest advantage.

72 SAVES

137 READS


VIEW

Exercise for Corporate Leaders

Exercise for Corporate Leaders

Consider utilizing the exercise below to help develop a positive story:

  • Identify a successful event within the organization, or, an accomplishment by its personnel.
  • Detail the actions leading up to and following the event in chronological order.
  • Develop a 5 minute and 2 minute version of the story for use when speaking with your internal leadership team and personnel.

100 SAVES

145 READS


SIMILAR ARTICLES & IDEAS:

What's to gain for Leaders through storytelling?

  • Can keep a consistent focus on the vision of the company
  • affirm faith in the near term intent of the leadership, 
  • strengthen brand loyalty,&nbs...

Two considerations when employing storytelling

  • Invest in a highly competent Director of Communication.
  • Be central in choosing stories.
  • Personally convey your vision in compelling stories.

Steve Jobs

“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of ..."

Steve Jobs

Storytelling Is Everything

Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.

Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.

Purpose

Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.

5 more ideas

Storytelling is...

Storytelling is...
...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.

Why we tell stories

  • Stories solidify abstract concepts and simplify complex messages;
  • Stories bring people together: stories connect us through the way we feel and respond to them;
  • Stories inspire and motivate, by tapping into people’s emotions and baring both the good and bad.

Good stories are …

  • Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
  • Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
  • Universal. Good stories are relatable to all readers and tap into emotions and experiences that most people undergo.
  • Organized. Good stories follow a succinct organization that helps convey the core message and helps readers absorb it.
  • Memorable. Whether through inspiration, scandal, or humor, good stories stick in the reader’s mind.