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The Power of Storytelling for Leaders - David H. Huntoon, Jr.
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Purpose of Storytelling
- Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership.
- Helps to Address strong challenges of organizational culture. It can change culture through both reinforcing and embedding mechanisms.
- Drives Organizational Change. Leverage emotional navigational stakes like fear, uncertainty or the prospect of change to greatest advantage.
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Exercise for Corporate Leaders
Consider utilizing the exercise below to help develop a positive story:
- Identify a successful event within the organization, or, an accomplishment by its personnel.
- Detail the actions leading up to and following the event in chronological order.
- Develop a 5 minute and 2 minute version of the story for use when speaking with your internal leadership team and personnel.
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SIMILAR ARTICLES & IDEAS:
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What's to gain for Leaders through storytelling?
- Can keep a consistent focus on the vision of the company,
- affirm faith in the near term intent of the leadership,
- strengthen brand loyalty,&nbs...
Two considerations when employing storytelling
- Invest in a highly competent Director of Communication.
- Be central in choosing stories.
- Personally convey your vision in compelling stories.
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“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of ..."
Steve Jobs
Storytelling Is Everything
Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.
Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.
Purpose
Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.
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Storytelling is...
Why we tell stories
- Stories solidify abstract concepts and simplify complex messages;
- Stories bring people together: stories connect us through the way we feel and respond to them;
- Stories inspire and motivate, by tapping into people’s emotions and baring both the good and bad.
Good stories are …
- Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
- Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
- Universal. Good stories are relatable to all readers and tap into emotions and experiences that most people undergo.
- Organized. Good stories follow a succinct organization that helps convey the core message and helps readers absorb it.
- Memorable. Whether through inspiration, scandal, or humor, good stories stick in the reader’s mind.