MORE IDEAS FROM THE ARTICLE
Probe: give me an example…
Dig: who, what, where, when, why and how on every accomplishment or project
Differentiate: we vs. I, good vs. great, exposure vs. expertise, participant vs. owner/leader, 20 yard line vs. 80 yard line
If your goal in an interview is to stand out among the applicant pool and be memorable, tell your story from a passionate perspective, even if that touches on the personal territory.