Be balanced

To deliver a presentation that will engage your audience, you need to balance structure (preparation) and improvisation (flexibility).

• Structure. Think about the most pressing concern of your audience, and how you can best address it. Then use that to organise your message logically. (e.g., problem, opportunity, solution, feasibility, recommendation, etc.)
• Improvisation. Things will come up during your presentation. You must be able to respond to your audience in the moment.

Great presentations are rare. Presenters often fail to make an impact, not because of what they're presenting but because of how they're delivering it.

An excellent presentation is about how well you engage your audience. It consists of three specific qualities.