“Those who tell the stories rule the world.”... - Deepstash

deepstash

Beta

deepstash

Beta

This Will Be The #1 Business Skill Of The Next 5 Years

“Those who tell the stories rule the world.”

Native American proverb

88 SAVES


This is a professional note extracted from an online article.

Read more efficiently

Save what inspires you

Remember anything

IDEA EXTRACTED FROM:

This Will Be The #1 Business Skill Of The Next 5 Years

This Will Be The #1 Business Skill Of The Next 5 Years

https://www.linkedin.com/pulse/20130802112108-7374576-this-will-be-the-1-business-skill-of-the-next-5-years

linkedin.com

4

Key Ideas

Workers and Leaders Need To Tell Good Stories

As freelancing is becoming common, people with powerful personal brands have a leg up on getting jobs and being promoted. And personal brands are built on, among other things, telling and sharing great stories.

Stories help us hold attention, remember and persuade. Savvy leaders tell stories to inspire and motivate us as they understand that “what you say” is often moot compared to “how you say it.” 

Businesses Need To Tell Good Stories

Most CMOs think content is the future of marketing and that branded content is superior to PR, direct mail, and print advertising.

As the people get used to interacting with companies and most corporations start thinking of themselves as publishers, the defining characteristic among the successful ones will be the ability to not just spew content, but to craft compelling stories.

The Power Of Storytelling

Stories makes us think and feel and are an essential drivers of change for humans.

Although it can be hard to tell a good story, in the modern world, storytelling is becoming essential. As we spend increasing amounts of time consuming content, businesses and individuals who master storytelling have more opportunities to stand out, spread messages, and make change through storytelling.

EXPLORE MORE AROUND THESE TOPICS:

SIMILAR ARTICLES & IDEAS:

Three-Act storytelling structure
Three-Act storytelling structure

One of the oldest and most straightforward storytelling formulas:

  • Setup: Set the scene and introduce the character(s)
  • Confrontation or “Rising action” : Present a p...
Five-Act storytelling structure

Also known as Freytag’s Pyramid:

  • Exposition: Introduce important background information
  • Rising action: Tell a series of events to build up to the climax
  • Climax: Turn the story around (usually the most exciting part of the story)
  • Falling action: Continue the action from the climax
  • Dénouement: Ending the story with a resolution.
Before – After – Bridge storytelling formula
  • Before: Describe the world with Problem A.
  • After: Imagine what it’d be like having Problem A solved.
  • Bridge: Here’s how to get there.

Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).

8 more ideas

Stories create “sticky” memories

...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.

Facts and figures and all the rational thi...

Start with a message
First, settle on your ultimate message; then you can figure out the best way to illustrate it.

Every storytelling exercise should begin by asking: Who is my audience and what is the message I want to share with them? 

Each decision about your story should flow from those questions. 

Use personal experiences
The best storytellers look to their own memories and life experiences for ways to illustrate their message. 

Think of a moment in which your own failures led to success in your career or a lesson that a parent or mentor imparted.

There may be a tendency not to want to share personal details at work, but anecdotes that illustrate struggle, failure, and barriers overcome are what make leaders appear authentic and accessible.

4 more ideas

Purpose of Storytelling
  • Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership. 
  • Helps to Address strong challenges of organizational culture. It ...
Exercise for Corporate Leaders

Consider utilizing the exercise below to help develop a positive story:

  • Identify a successful event within the organization, or, an accomplishment by its personnel.
  • Detail the actions leading up to and following the event in chronological order.
  • Develop a 5 minute and 2 minute version of the story for use when speaking with your internal leadership team and personnel.