Businesses Need To Tell Good Stories
Most CMOs think content is the future of marketing and that branded content is superior to PR, direct mail, and print advertising.
As the people get used to interacting with companies and most corporations start thinking of themselves as publishers, the defining characteristic among the successful ones will be the ability to not just spew content, but to craft compelling stories.
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How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
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