This Will Be The #1 Business Skill Of The Next 5 Years
Most CMOs think content is the future of marketing and that branded content is superior to PR, direct mail, and print advertising.
As the people get used to interacting with companies and most corporations start thinking of themselves as publishers, the defining characteristic among the successful ones will be the ability to not just spew content, but to craft compelling stories.
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As freelancing is becoming common, people with powerful personal brands have a leg up on getting jobs and being promoted. And personal brands are built on, among other things, telling and sharing great stories.
Stories help us hold attention, remember and persuade. Savvy leaders tell stories to inspire and motivate us as they understand that “what you say” is often moot compared to “how you say it.”
Stories makes us think and feel and are an essential drivers of change for humans.
Although it can be hard to tell a good story, in the modern world, storytelling is becoming essential. As we spend increasing amounts of time consuming content, businesses and individuals who master storytelling have more opportunities to stand out, spread messages, and make change through storytelling.
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Consider utilizing the exercise below to help develop a positive story:
If you want to intrigue and influence people, you have to get their dopamine pumping.
A great way to do that is by having excellent conversation starters handy: “What was the...
Become genuinely interested in other people. A great way to do this is to ask them open-ended questions.
Everyone wants to be liked, loved and accepted. When you fulfill that need for others, you are perceived as being influential.
When you manifest powerful body language, you are seen as more influential.
The head is held high, the arms are loose, the shoulders are set back and the chest is out. Confident body language not only affects the way others see you but also the way you see yourself.
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One of the oldest and most straightforward storytelling formulas:
Also known as Freytag’s Pyramid:
Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).
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