Slimming diets decreased in popularity during wartime and rationing but thrived in the years that followed - all to have a slim, beautiful body.
As before, low-carbohydrate approaches dominated, such as the crash diet, the third-day diet, and the daffodil diet. In the 1960s, the focus was on limiting portion sizes and consuming small amounts of calories.
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The feminine ideal of the New Woman in the 1920s with her slim, androgynous outline and increased spending power may have pushed the popularity of diets. Home weighing scales became common, as well as diet plans and books.
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