<ol><li>The creator economy keeps on growing. </li><li>Pinterest has <a href="https://newsroom.pinterest.com/en/creatorcode">announced</a> its Creator Fund, allocating for the first time money to support creators on the platform, while it’s also launching a new <a href="https://business.pinterest.com/creator-code/">‘Creator Code’ initiative</a>, which aims to encourage positive interaction on Pinterest.</li></ol>

🧭️ Giving Back to the Creators 

<ol><li>Busy week in the social media world, with a needed focus on accessibility and better captioning solutions for video content.</li><li>It’s been a busy week for audio content as well as Facebook’s NPE has launched a beta test of ‘<a href="https://hotline.co/">Hotline </a>’, and LinkedIn and Twitter are coming at it strong. Clubhouse’s future is still a mystery.</li><li>How can audio marketing benefit the different networks?</li><li>“We’re seeing nearly 50% growth in conversations on LinkedIn reflected in stories, video shares, and posts on the platform,” Suzi Owens, a spokesperson for LinkedIn, <a href="https://techcrunch.com/2021/03/30/linkedin-confirms-its-working-on-a-clubhouse-rival-too/?utm_source=Sailthru&amp;utm_medium=email&amp;utm_campaign=Newsletter%20Weekly%20Roundup:%20Social%20Media%20Today%2004-03-2021&amp;utm_term=Social%20Media%20Today%20Weekender">said</a>.</li></ol>

Social Media World Latest Updates - April 2021

<ol><li>After launching its Creator Accelerator Program last month, hoping to keep top users on the app, Clubhouse has now launched its <a href="https://www.joinclubhouse.com/introducing-payments">first direct payment process </a>, which will enable users to transfer funds to their favorite hosts. </li><li>Currently only selected hosts can accept payments, but the app is planning to open this up further in the future.</li></ol>

Clubhouse Brings in the Dough 

<ol><li>In a very interesting turn of events, Pinterest has <a href="https://www.youtube.com/watch?v=PnLXTTZ-0Oc&amp;feature=emb_title">launched its first ever B2B ad campaign</a>, which aims to highlight opportunities for marketers. </li><li>The new ‘Be Their Next’ campaign focuses on the differentiating factors of Pinterest versus other social apps, and prompts brands to get engaged in that chain to connect with its audience.</li></ol>

📣 Pinterest Goes B2B

Facebook’s experimental <a href="https://npe.fb.com/">NPE team</a> has released a beta test of ‘<a href="https://hotline.co/">Hotline </a>’, a web-based app that incorporates the engagement features of Clubhouse with more visual and text tools, including optional video streaming for hosts and speakers.

🎤 Facebook Coming In Hot 

<ol><li>Should have been keeping an eye on TikTok all of this time? </li><li>The <a href="https://www.appannie.com/en/insights/market-data/consumers-spent-32-billion-on-apps-in-q1-2021-the-biggest-quarter-since-records-began/">latest download stats from App Annie</a> show the enduring popularity of TikTok, which continues on its march to becoming the next billion-user social app.</li></ol>

TikTok is Still Going Strong 

<ol><li>LinkedIn is fast becoming the new platform to watch with a new wave of influencers, with more and more professionals populating the space. </li><li>The platform has published a new, <a href="https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2021/images/namer-pdfs/executive-thought-leadership-quick-start-guide.pdf">50-page guide</a> on how to establish a thought leadership and growth strategy online.</li></ol>

👔 Meet the New Influencers

<ol><li>Good news for accessibility and better usage on TikTok. </li><li>The platform has added a new <a href="https://newsroom.tiktok.com/en-us/introducing-auto-captions">auto-captions option for videos</a>, enabling creators to switch on automated text overlays for their uploads, improving accessibility in the app in one simple click.</li></ol>

Accessible Videos Leading the Way 

The new Wellness Hub is the latest in TikTok’s broader efforts to provide a more positive and beneficial atmosphere for users, with several mental and physical health resources now available within the app.

💆 Bringing the OM on TikTok

Busy week in the social media world, with a needed focus on accessibility and better captioning solutions for video content. Automatic captioning tools for video have been around for several years…

🧭️ Giving Back to the Creators

Marketing News in Brief — 9th April

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